Volume distributor restructures Dubai operations
Broadline IT distributor BDL has confirmed that two members of its existing Saudi management team will now oversee its operations in the UAE
Broadline IT distributor BDL has confirmed that two members of its existing Saudi management team will now oversee its operations in the UAE following a restructuring of its Dubai office announced this week.
Tamer Ismail, currently the boss of BDL’s Egypt and Saudi units, has been promoted to CEO of BDL Gulf in addition to his existing responsibilities, while Saudi sales chief Hani Abdul Moneim has been named as general manager of BDL Dubai.
Abdul Moneim boasts more than 11 years’ experience in the market and played a key role in establishing the company’s presence in Bahrain and Kuwait.
Although overall demand in the Middle East market has been severely impacted by the financial crisis, BDL is confident that the management overhaul will ensure it remains on the path to growth.
Ismail admits his main priorities will be to increase the scale of the business in the UAE, Qatar, Kuwait, Bahrain and Oman.
“There will also be plans to support our current products and boost our offerings, which will effectively increase our sales in the Gulf, leading to an increase in the volume of BDL sales in the Middle East,” he explained.
“I expect our sales to grow to US$340m in 2009, representing a 20% increase over our sales in 2008, where the total volume touched US$280m, placing us in the fourth spot among the top 10 distribution pioneers in the Middle East,” continued Ismail.
BDL’s efforts to boost its standing in the Middle East distribution market will be supported by ex-Lenovo and IBM Middle East marketing chief Mohamed Sharaf. He is making his return to the IT channel after agreeing to become a marketing and business development consultant for the distributor.
BDL employs almost 230 people across the Gulf and boasts authorised distribution agreements with brands such as Dell, Acer, Microsoft, Lexmark, Asus and LG.