DCTG rebrands to attract distributors and vendors
Announces at its AGM last night that it is dropping the word ‘Traders’ from its name to become the Dubai Computer Group (DCG)
The Dubai Computer Traders Group (DCTG) announced at its AGM last night that it is dropping the word ‘Traders’ from its name to become the Dubai Computer Group (DCG).
The rebranding forms part of a plan to reposition the association so that it can incorporate distributors, vendors and other computer companies in future.
The DCTG was originally founded to represent Dubai’s IT wholesale and re-export community, but it believes opening the group up to other influential segments of the market is the only way to further the interests of the wider channel.
Senior representatives from a handful of distributors, including Redington Gulf, Empa and Ashley, were at last night’s event and it is expected they could have a deeper involvement in the group once it has rebranded.
“From now on we are going to rebrand as Dubai Computer Group (DCG) which is in line with the Dubai Chamber’s initiative. A new logo will be released in the next few days,” said Suchit Kumar, secretary of the DCTG. “With the new name we are making everybody inclusive right from the vendor to the distributor and the trader — everybody in the IT fraternity.”
The DCG currently has 150 members, but it is aiming to recruit up to 500 resellers in total.