Ex-AMD channels chief spearheads new Adobe office
Adobe Systems has installed Abdallah Saqqa as the general manager of its Middle East operation
Adobe Systems has installed Abdallah Saqqa as the general manager of its Middle East operation after officially opening an office in Dubai.
Saqqa — who previously ran AMD’s distribution channel and actually held the regional manager’s position on an acting basis until the recent return of Gaith Kadir — will be responsible for serving and supporting Adobe customers in the Middle East.
The countries that fall under his watch include Bahrain, Oman, Qatar, Kuwait, Jordan, Lebanon, Saudi Arabia and the UAE.
Adobe says the opening of the new office is a “significant” step in reinforcing its presence in the region. It expects the move to help it provide a stronger focus on supporting the local channel community and strengthen its emerging enterprise business in the Middle East.
"Following steady year-over-year growth in the Middle East over the last five years, Adobe has reached the stage where it is important to expand our strategic focus and market commitment by investing in a local presence,” insisted Dr. Christopher Brennan, director of Eastern Europe, Middle East and Africa, at Adobe.
“In today’s global business environment, deeper customer engagement is integral to an organisation’s success,” added Brennan.
Saqqa, who also has experience of the Middle East channel from a stint as OEM sales manager at Microsoft, commented: “We are enthusiastic about this expansion, which will strengthen Adobe’s leadership in the region and create new opportunities for local consumers and businesses. Adobe has enjoyed strong support from our customers and partners in the region, and the Dubai office will enable us to provide even greater support for those customers and partners.”