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Bing beats Yahoo in less than a week

Microsoft's new Bing search engine gains more market share than rival Yahoo within days of launch

Microsoft’s new Bing search engine has overtaken Yahoo! for market share, in under one week.

According to a report from StatCounter, Bing has rapidly gained market share, mainly from Google.

StatCounter Global Stats research data, which is based on four billion pageloads per months, shows that Bing gained 5.62% of the global search market in just three days from launch on 1st June, narrowly beating Yahoo! on 5.13%. In the same period, Google’s market share declined from 90.45% to 87.62%.

Aodhan Cullen, CEO of StatCounter commented: “It remains to be seen if Bing falls away after the initial novelty and promotion but at first sight it looks like Microsoft is on to a winner. Steve Ballmer is quoted as saying that he wanted Microsoft to become the second biggest search engine within five years. Following the breakdown in talks to acquire Yahoo! at a cost of $40bn it looks as if he may have just achieved that with Bing much sooner and a lot cheaper than anticipated.”

Bing is positioned by Microsoft as a ‘decision engine’, which aims to serve up results that help users to make better decisions in key areas such as travel and purchasing.