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Google launches new search tool for refined results

Google Squared presents facts and information in a spreadsheet format instead of displaying links to web pages

Google has gone live with a new search tool that organises facts related to search queries and presents them in a spreadsheet format to the user.

It’s already being pitted against Microsoft’s own Bing ‘decision engine’, which went live earlier this week. Microsoft’s CEO Steve Ballmer said that Bing enables people to not only find information quickly but also use the information to accomplish tasks and make better decisions.

In the same vein, Google Squared moves away from throwing up links to web pages and instead trawls through the web for relevant information and facts on a topic.

“While gathering facts from across the Internet is relatively easy (albeit tedious) for humans to do, it's far more difficult for computers to do automatically. Google Squared is a first step towards solving that challenge,” a post by Alex Komoroske, associate product manager for Google Squared on the Official Google Blog states. “It essentially searches the web to find the types of facts you might be interested in, extracts them and presents them in a meaningful way.”

Using the example of searching for ‘roller coasters’, Google Squared builds a square with rows for each of several specific roller coasters and columns for corresponding facts, such as image, height and maximum speed. See the tool in action in the video below.


Google added that the “technology is by no means perfect” and has been designed to be conversational.