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Etisalat reduces cost of mobile internet access

Telecoms firm offers 100% extra bandwidth on mobile packages at no extra cost.

Etisalat has cut the cost of its high-speed mobile internet access as part of plans to boost the number of people in the UAE using their cell phones, including iPhones to surf the internet, it announced on Sunday.

The firm’s Wasel and post-paid mobile broad band packages are now offering more than 100 percent extra bandwidth than previous packages, which means data download rates are 25 times cheaper than their predecessors.

Etisalat has invested billions of dollars to develop its high-speed mobile broadband network - providing 3G coverage to the 99% of the populated areas of the UAE.

It is now pushing for customers to use their mobile devices more to enjoy various other applications like music and video downloads, video streaming, YouTube, facebook, online gaming, navigation and instant messaging.

"Etisalat believes that mobile broadband is the future of the internet, with the ever increasing need to 'feel connected' all the time. This need is further accentuated with the increasing proliferation of smart phones introduced by Etisalat in UAE,” said Essa Al Haddad, Chief Marketing Officer.

“Etisalat will continue to add new elements and services to its mobile broadband initiative to boost its adoption in the UAE and create the best possible mobile multimedia and broadband experience for its customers," he added.

Mobile customers can now enjoy 10 MB instead of 2MB, 100 MB instead of 50, and 1GB instead of 120 MB, all at the same price.

New packages of 1GB and 5GB in addition to the existing 10GB package, have also been introduced especially for mobile broadband customers, who connect through the 3.5G Modems, 3.5G router, 3G data card and Netbooks.