Microsoft to reveal new search next week
The project, internally known as Kumo.com, has been privately tested by Microsoft employees for months
Microsoft is expected to reveal a new search engine to the public at the D:All Things Digital technology conference in California taking place next week, the Wall Street Journal reports.
Earlier this year, the company confirmed it was testing a new engine in an attempt to boost its rankings in the search market, which is presently dominated by Google. According to the latest comScore statistics, Google is leading the U.S. core search market at 65%, followed by Yahoo! at a little over 20% and then Microsoft with nearly 8%.
The project, internally known as Kumo.com, has been privately tested by Microsoft employees and preliminary analysis shows that it focuses on better organizing search results to reduce the amount of time spent looking for information.
In an internal memo to its employees that was leaked online, Satya Nadella, senior VP of Research and Development at the company’s Online Services Division, said that research showed 40% of all search queries remain unanswered and that 46% of search sessions are longer than 20 minutes.
“We believe we can provide a better and more useful search experience that helps you not just search but accomplish tasks,” writes Satya Nadella in the memo.
It’s not clear whether Kumo.com will be an upgrade to the company’s existing Live Search or replace it altogether when it finally does go public.