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Lenovo expands Middle East channel team

Ali Al Amine appointed as new regional transactional business director for Lenovo for the Middle East, Egypt and Pakistan territory

PC vendor Lenovo has appointed Ali Al Amine as its new regional transactional business director of the Middle East, Egypt and Pakistan territory. In addition to this the manufacturer has established a partner-focused corporate relationship team.

Al Amine will take charge of developing Lenovo’s channel presence across the region and has been tasked with driving enhanced services through the channel to the end customers.

“Lenovo has globally redesigned its organisational structure to better align itself with customer needs, market dynamics and strategic direction,” explained Khaled Kamel, regional general manager at Lenovo Middle East.

“In a move that represents the continued evolution of the company, we’ve brought in, for the region, strong new resources to effectively focus on our core business and growth opportunities. Ali joins Lenovo with a track record in a variety of industry sectors in the GCC, Levant and Africa,” added Kamel.

In line with its global restructuring, Lenovo has also created a corporate relationship team, which includes the appointment of Ahmad Shawky as regional sales manager of corporate business in Kuwait, Saudi Arabia, Yemen and Libya.

Within the team — which will focus on large enterprise accounts and on supporting channel partners in customer services work — others have been assigned to manage sales under specific industry verticals. Branka Bamber, corporate sales manager, will now concentrate on the financial segment and global accounts in the UAE, Bahrain, Lebanon and Pakistan and Maged Eid will be dedicated to education, government and the oil and gas business in the UAE.

Lenovo explains that the individual country focus of some members of the corporate relationship team is due to the fact that different territories require specific resources and a tailored approach to channel management.