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SAP CRM application now available on Blackberrys

The SAP-RIM partnership has born fruit in the form of general availability of SAP’s CRM application on Blackberrys.

SAP and Research In Motion (RIM) have jointly-announced the general availability of SAP’s Customer Relationship Management (CRM) application for Blackberry smartphones.

“The integration of SAP CRM with BlackBerry smartphones provides simple, quick mobile access to customer information,” said Bob Stutz, corporate officer and member of the executive council at SAP AG.

The BlackBerry Sales Client for SAP CRM allows staff members to have real-time access to customer information on their smartphone. Depending on the authorisation level of the user, this can include sales leads, contacts and other features of SAP’s CRM software.

“This innovative new solution elegantly extends valuable customer information in SAP CRM to BlackBerry smartphones by leveraging the BlackBerry platform’s core strengths, including reliability, real-time push technology, deep application integration and market-leading security,” said Jim Balsillie, co-CEO at Research In Motion.

RIM has been working with SAP to bring CRM to Blackberrys for over four years, with the partnership kicked off in May 2004. That alliance aimed to bring access to CRM through the use of a browser, which has since evolved into the current solution where CRM is natively integrated into the BlackBerry, according Bill McDermott, president and CEO of SAP Americas and Asia Pacific/Japan in an interview with SearchCRM earlier this month.