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Google tweaks MENA trademark policy

Company states it will no longer block advertisements related to trademarked terms

Google has revised its trademark policy for the Middle East and North Africa to state that it will no longer monitor or block advertisements that relate to trademarked terms.

The change, which will come into effect on 4th June, means that more relevant advertising would appear in the ‘sponsored links’ section if a user typed in a trademarked keyword as a search query.

The decision will bring the Middle East in line with the United States, Canada, UK and Ireland who have already adopted the policy.

“Google's goal is to provide our users with the most relevant information, from both search results and advertising. We are making this change because we want to give users greater choices to help them make informed decisions,” said Husni Khuffash, business development manager of Google UAE.

The decision also means that companies advertising on the site will be able to select trademarked terms as keywords in a bid to attract more customers through the Google AdWords service.