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DTK changes Saudi plans

IT hardware manufacturer DTK has shelved plans to open an office in Saudi Arabia and will instead look to sign new channel partners in the Kingdom

IT hardware manufacturer DTK has shelved plans to open an office in Saudi Arabia and will instead look to sign new channel partners in the Kingdom during the coming months.

The vendor had intended to set up an in-country office in Saudi, with RMA and warranty repair facilities similar to the one it currently has in Dubai’s Jebel Ali Free Zone. However, such an investment has been put on hold due to the current financial climate.

“We used to have big plans but they have changed,” said Nimer Al Attal, managing director at DTK. “We were going to go to Saudi to have an exact copy of what we have here [in Dubai], but it is on hold now.”

At the moment, DTK’s business in Saudi Arabia is predominantly focused around the government and commercial sectors, with revenue coming from large tenders.

Al Attal is adamant that although the vendor has ditched plans for a Saudi office and RMA centre, it will begin tackling the consumer sector in the Kingdom. And to do this the vendor has decided to go on the hunt for suitable distribution partners to develop the DTK brand in-country.

“We are already working with partners in Saudi but we are trying to add some partners for the SMB and retail markets,” said Al Attal. “We need partners for retail distribution, partners who can stock and serve retailers and dealers. We need partners who, in addition to this, are value added resellers — people who sell and integrate our machines with their solutions.”

Although the vendor has decided to hold back on opening a local office, it is clearly not doing so with regards to channel recruitment, stating that it wants to have distribution partners targeting the SMB and retail segments in place by the end of the second quarter of the year. To meet this ambition it plans to run channel recruitment events in Saudi this month.

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