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Avaya beefs up corporate communications with Aura

Architecture is capable of connecting 250,000 business users in 25,000 locations around the world

Avaya is beefing up its corporate communications portfolio with the launch of its new Aura solution.

Avaya Aura, which will be available globally in May this year, is capable of integrating communications from different locations, systems or devices. This can bring down infrastructure costs significantly, while delivering content such as voice and video and web applications to employees around the world.

In fact, it can scale a massive 250,000 business users in 25,000 locations.

Additionally, enterprises will be able to incorporate popular Web 2.0 applications such as Facebook and Twitter, as well as enable SMS and P2P capabilities.

“With Avaya Aura, organizations can achieve rapid returns on their business communications investment, while simplifying the development and deployment of applications that improve operational performance,” said Kevin Kennedy, president and CEO, Avaya.

Aura relies on Session Initiation Protocol (SIP)-based Aura Session Manager, which centralises communications control and application integration.

“We’ve seen some organizations use SIP routing to reduce trunking costs by 20 percent to 60 percent. With this new architecture, for the first time, the way we communicate is defined by the applications and the user, not the network,” added Kennedy.