Home / / Shake-up at Cisco KSA as Al-Badr moves on

Shake-up at Cisco KSA as Al-Badr moves on

Networking giant Cisco is mounting a search for a general manager in Saudi Arabia

Networking giant Cisco is mounting a search for a general manager in Saudi Arabia after confirming that Dr. Badr Al-Badr will shortly transition to a new role inside the company.

Al-Badr, who has led the Saudi operation for four years, is poised to join Cisco’s ‘Globalisation’ team where he will report to Wim Elfrink, the vendor’s India-based executive VP for services and chief globalisation officer.

Cisco’s operations director in Saudi Arabia, Matthew Smith, will fill in for Al-Badr until a permanent successor is found.

“In his new role, Dr. Badr will be responsible for engaging on strategic global opportunities and mega deals, such as intelligent urbanisation,” revealed a spokesperson at Cisco.

“Matthew Smith has been appointed general manager ad-interim for Saudi Arabia while we search for Dr Badr's successor. Matthew brings years of experience in the Middle East, currently heading up operations in Saudi Arabia for Cisco. Matthew is an integral member of the daily and strategic operations within the region.”

Al-Badr has been the face of Cisco Saudi Arabia for the past four years, using the experience gained from previous assignments with Advanced Digital Technology and Arabian Internet and Communications Company to turn the operation into one of the vendor’s fastest growing subsidiaries.

Cisco is adamant that a change of guard doesn’t alter the fact that the Saudi market continues to be an important territory for the company.

“Cisco’s commitment to the Kingdom of Saudi Arabia remains unchanged. We will continue to drive our business forward, and KSA continues to be a key area of focus with a strong growth potential and a talented workforce in the country,” said the spokesperson.

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