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Etisalat enhances MMS service

Service upgrade from UAE-based telco sees customers able to send messages to most mobile users worldwide.

UAE-based telco services provider Etisalat has enhanced its international MMS (Multi Messaging Services) service enabling customers to reach most mobile users worldwide at the current international MMS charges, news agency WAM reported, Saturday.

MMS allows customers to send photographs, audio and video clips and long text messages to their friends.

Etisalat launched its MMS service in 2003 and in 2006 rolled-out its International MMS service, enabling its customers to connect to the world.

It currently has an international MMS agreement with 84 operators in 54 countries, and is working towards getting more direct agreements.

The new and enhanced MMS solution will enable customers to send MMS to any destination number in the world, even for numbers whose operators who do not have a direct agreement with Etisalat.

In cases where the destination number's operator does not have a direct agreement with Etisalat, the MMS will be delivered to "Etisalat's International MMS Portal", which in turn will send a free SMS notification - providing a link and a password to the destination number /receiver - to view and download through the web.

The receiver can also reply to the sender via the Internet, for free which will be delivered back to the Etisalat customer.

Etisalat customers can send an MMS to any destination in the world with the current MMS charges of AED 1.8, per 50 KB, with an upper limit of 600KB, depending on the chosen destination and the partner operator.