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Twitter gets corporate with ExecTweets

New venture allows users to find and follow top business executives from different industries

Micro-blogging phenomenon Twitter has announced a new commercial venture aimed exclusively at the corporate sector.

ExecTweets is essentially a Twitter application sponsored by Microsoft, that allows users to find and follow top business executives on Twitter.

The beta service, developed by Federated Media, uses the tagline – ‘Because it’s everybody’s business’.

"There are over 100,000 C-level executives on Twitter today but it's difficult to know how to find them, which to follow, and where the most important conversations are happening," Matthew Dipietro, director of marketing for Federated Media, wrote in a company blog posting.

ExecTweets works by pulling in updates or tweets from executives, which are then organised under different industry verticals and topics, making it easier for a user to follow the conversations relevant to them.

Several high-flyers are already Twitter enthusiasts including Virgin founder Sir Richard Branson and Amazon.com VP Dr. Werner Vogels. From the technology sector, executives like AMD CMO Nigel Dessau, Cisco CTO Padmasree Warrior, Sun Microsystems CEO Jonathan Schwartz and even Facebook CEO Mark Zuckerberg are all accessible through the service.

Another Twitter application was recently developed for the US-based SalesForce.com platform, with many others predicted to follow.

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