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Smartphone sales to hit 300 million by 2013

Juniper Research states content stores like the Apple Application Store will drive demand in market

In just four short years sales of smartphones are expected to reach 300 million and will make up 23% of all new mobile phones, a new study by Juniper Research revealed.

The research firm attributes the swell in figures to an increasing demand for more multimedia focused applications, which in turn forces handset manufacturers to look at smartphones.

Specialised application stores will also spur sales as companies such as Nokia, RIM and Google vie to follow in the successful footsteps of Apple’s Application Store, which saw 300 million applications downloaded by iPhone users within five months of its launch.

While the recession takes its toll on major companies, Juniper predicts sales of smartphones will remain healthy as pricing becomes more competitive and consumers choosing to get their money’s worth by purchasing high-end devices.