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D-Link launches Alliance scheme in Middle East

Designed to help partners develop market potential through joint marketing and sales activities

D-Link’s Middle East office has confirmed the local roll-out of its Global Alliance Programme, which is designed to help partners develop market potential through joint marketing and sales activities.

Members of the programme can look forward to a host of benefits, including stronger levels of global business development and technical support, as well as access to labs to conduct product testing for interoperability validation.

Partners are also promised a listing in a directory contained on the vendor’s new D-Link Alliance website and will benefit from greater transparency of product strategy through various events and information-sharing activities.

“The programme serves to improve company solutions and services, while providing partners with D-Link’s global presence to expand new markets,” said Tony Tsao, CEO and president at D-Link. “Through this alliance, we aim to provide joint success and growth for our company and partners for progressive development, which ultimately maximises value for our customers.”

Harrison Albert, regional sales director at D-Link Middle East, added that the scheme will be divided into tiers to recognise the different priorities of partners. “The programme classifies members into three different levels – strategic, solution and technology partners – depending on the extent of collaboration needs and interoperability with D-Link’s solutions,” he explained.

D-Link is hopeful the programme will also lead to companies co-developing solutions and services to meet the varying requirements of end-user customers.