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SBM sees gold from vendor

Impressed critical vendor partner APC enough to move up to gold ranking in partner scheme

Saudi-based value added reseller Saudi Business Machines (SBM) has impressed critical vendor partner APC enough to move up to gold ranking in the power solutions provider’s partner scheme.

The news follows the opening of APC’s first Saudi office in Riyadh at the end of last year. At the same time the firm also named Jeff de Sousa, previously of APC France, as country general manager for Saudi Arabia. He puts the upgrading of SBM’s partner status largely down to the hard work it has displayed in implementing APC’s “InfraStruXure” solutions in data centers across the Kingdom.

“SBM has done a great job in getting trained and able to deliver on APC solutions, creating satisfied customers,” enthused De Sousa.

As an integrator, a large amount of SBM’s work is in collaboration with vendor partner IBM, for which it works as representive in Saudi. According to APC, the systems integrator is strong in both the depth and breadth of its integration, consultation and implementation services and it is this maturity that has seen it earn its stripes among the vendor’s channel eco-system.

“Undoubtedly, this is an evidence of our position in the Kingdom as a leader in the area of IT, and comes in line with our strategy to offer top services and solutions to our valued customers," claimed Ali Dulaim, CEO and president of SBM.

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