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Nokia unveils online software store

Ovi Store will sell applications, ringtones and other content for Nokia Series 40 and S60 devices

Nokia has announced plans to launch its new online software and media store by early May.

The Ovi Store, initially available only in nine countries, will feature a range of applications, games, videos, widgets, podcasts and other content for Nokia Series 40 and S60 users. The Nokia N97, coming out in June, will be the company’s first model to include the store.

"By leveraging our strengths as a company and the assets of our partners, the Ovi Store is a 'smart store' that will change the way our consumers discover and consume content on their mobile devices, ultimately making the experience easier, more fun and most importantly, more relevant," commented Tero Ojanperä, executive, VP of Nokia Services.

Content providers and developers can begin uploading content to publish.ovi.com from next month, with Nokia clarifying that music won’t feature in the store and that its Music Store will remain separate.

While comparisons to Apple’s popular Application Store for iPhones are inevitable, Nokia’s offering has a strong emphasis on personalisation and locally relevant content. For example, a ‘social discovery’ feature will see content shared within a user’s social network.

Customers can also choose to pay for content using a credit card or through operator billing.

There’s no word yet on if the Ovi Store will be available in the Middle East, with the Nokia Music Store going live in the UAE only late last year.

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