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Nielsen launches web analytic tools in ME

Measurement solutions will help improve transparency in the region's online industry

Nielsen Online has launched its web measurement and site analytic solutions in the Middle East to improve transparency in the region’s online industry.

“The Internet is now a fundamental part of day-to-day life and a valuable information and shopping tool for millions of people in the UAE, making it vital for companies to understand their online audiences, how they behave and how to market to them,” commented Piyush Mathur, regional managing director, Nielsen MENA.

“In the current volatile financial market, the Internet is rapidly becoming the No. 1 resource for timely information for businesses and consumers.”

Based on Pure Tagging technology that offers precise site-centric measurement, the Nielsen solutions currently available to Middle East clients include the browser-based audience measurement tool SiteCensus and Market Intelligence, an online service that tracks unique browsers, page impressions, session duration and other factors.

Nielsen Online, part of The Nielsen Company, measures internet audience and advertising in a number of countries that together represent more than 80 percent of the world’s online activity.