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WD takes channel partners for a spin

Race day at Dubai Autodrome hosted by Western Digital to build channel relationships

Hard drive vendor Western Digital is hoping to have strengthened its relations with the channel after treating some of its leading resellers to a day of racing at Dubai Autodrome.

The company invited fifteen of its top UAE partners to the ‘Start Your Engines’ event, which it organised to emphasise its support to the channel community. Representatives from regional distribution partners eSys, FDC, Metra and Redington were also in attendance.

WD used the event to outline its product roadmap and reiterate its belief in the strength of the hard drive market during a challenging time for the channel.

“We at WD have been successful in this region just because of our partners and their commitment towards the brand,” said Khwaja Saifuddin, sales director for the Middle East and Africa at Western Digital, who was keen to maintain the motoring theme when describing how resellers can achieve their objectives.

“In today’s environment, the channel needs to be like a racing car whereby each and every part of their organisation must perform the best so they can maintain their speed and be victorious at the finish line,” said Saifuddin.

CHANNEL AWARD 2018