Home / / Lexmark distributor adds new brands

Lexmark distributor adds new brands

Strikes a deal to distribute power protection systems from Infosec UPS to dealers in the Middle East, Levant, Iraq and Cyprus

Middle East Lexmark distributor Medmark has taken the first steps towards bulking up its product portfolio by signing three new brands.

The Bahrain-based outfit last week struck a deal to distribute power protection systems from Infosec UPS to dealers in the Middle East, Levant, Iraq and Cyprus. Infosec has been selling through a one-tier channel from its Dubai office up to now, but the deal with Medmark means the distributor will handle relations with resellers.

George Saliba, sales manager at Medmark, believes there is a huge opportunity for UPS sales in markets such as Levant and Iraq where penetration still remains relatively low.

“We need to develop the market and inform our dealers that we have this product — and we’ll also be offering training because this is a high-end technology. It is not something dealers can buy and sell directly,” said Saliba.

Medmark has also signed up Source Technologies, a vendor that offers cheque printing solutions, and is on the verge of forming a partnership with office automation firm GEHA, which specialises in interactive whiteboards and has an established presence in Europe.

Saliba insists that the addition of the new trio won’t result in a reduced focus on Lexmark, which the company has distributed for 13 years after being set up for that purpose. “Our strategy this year is to push and develop the business with the three brands in addition to Lexmark — this is not a move away from Lexmark,” stressed Saliba. “This will actually benefit them because it means we will now able to push for more projects and solutions.”

Follow us to get the most comprehensive IT business news delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

CHANNEL AWARD 2018