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Trend Micro hires new regional director

Ends four-month search for a regional head following the departure of Justin Doo to Sphere Networks last year

Trend Micro has filled the regional director vacancy at its Middle East operation by hiring former Extreme Networks chief Chris Moore.

The appointment ends the anti-virus software vendor’s four-month search for a regional head following the departure of long-standing chief Justin Doo to Sphere Networks in September last year.

Moore has extensive experience of the Middle East channel, where he is best known for turning Extreme Networks into a powerful regional player. He left the networking vendor to run BroadSoft’s Middle East business midway through last year, but the US-based VoIP applications provider recently pulled the plug on the Dubai office as part of cost-cutting measures in the wake of falling domestic revenues.

Moore, whose responsibilities at Trend will extend to the Middle East, Africa, Turkey and Greece, says his initial priority is strengthening relationships with customers.

“The focus is really to get back to servicing the customer’s need and building a reliable channel structure so that there is some consistency both for the end-users and for the channel partners,” he explained.

It is unlikely, however, that his appointment will result in any serious overhaul of channel strategy or policy, at least not for the time being. “I don’t see any significant changes in the short term, it is a matter of making sure we are supporting our existing customers and channel partners properly and professionally and then things will grow anyway,” he commented.

Moore also confirmed the vendor had already found replacements for several ex-Trend employees that recently quit the company to join Doo at Sphere Networks. Brian Donegan, Haytham Bennani and channel chief Nisar Khan have all left since the start of the year to take up sales-related posts at the network management software outfit.

While global financial pressures are clearly taking their toll on the technology market, Moore remains confident that there will be no let-up in end-user spend on IT security. “Companies out there might be able to cut back on expansion but they can’t reduce the security level of what they have already got,” he said. “They have got to keep that in tact and the world of security threats changes daily so even to stand still they have to keep updating.”

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