Home / / Sun eyes greater regional foothold with new initiative

Sun eyes greater regional foothold with new initiative

Rolls out telecoverage model for SMBs to accelerate sales growth of Sun's solutions

Sun Microsystems has launched a new telecoverage model for SMBs and startups in the Middle East and North Africa region.

As its first major initiative for emerging markets, the model involves using Sun’s central call centre agents to establish contact with customers and sell Sun’s solutions.

It will be deployed by local partner companies in nearly 140 countries spanning MENA, China, Latin America, South and Eastern Europe and India.

“The roll out of the telecoverage model across the MENA region will help optimise Sun's sales reach into sectors and regions that would have otherwise been difficult to penetrate,” added Deena Habib, marketing manager, Sun Microsystems, MENA.

The telecoverage model was initially implemented in India, where it has been operating successfully for the last six years.

In its recent first quarter fiscal 2009 results, Sun revealed that the emerging market region grew grew 12% year-over-year, with India, Latin America and a combined Russia and MEA geography growing double digits.

Follow us to get the most comprehensive IT business news delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.