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Half of UAE businesses suffering from data overload

Expanding volumes and poor quality of data driving companies to business intelligence in UAE says KPMG

Half of the businesses in the UAE are suffering from data overload, according to survey released by KPMG.

The KPMG Business Intelligence survey found that 50% of businesses feel their decision making processes are being affected by too much data, with only 10% feeling that they are getting the most from their data.

The survey found that one third of all companies surveyed have already deployed business intelligence solutions, with most of these reporting improved decision making, customer service and financial performance, although business intelligence reporting is used primarily by finance and business managers rather than c-level executives or front-line staff.

The survey covered 50 companies in the UAE, of varying sizes, and is intended to complement surveys conducted in other markets.

While all of the companies surveyed had either already deployed BI or were planning on doing so in the next three years, decisions on which solutions to deploy were being driven by compatibility with existing systems and ease of use, rather than based on performance, according to Rajeev Lalwani, partner with KPMG Lower Gulf.

“When we asked companies to rank the top three factors that influence their decision to go with a BI tool, complementing current investments like support for existing platform and integration with key systems has been rated as the number one priority by our respondents, followed by matching the detailed requirements and ease of use,” said Lalwani.

“It is surprising that performance and scalability have not made it to the top three factors, indicating that the data volume expected to be handled by the BI solutions in the region may not be significant at this point in time,” he added.

The main blocks to deploying BI reported were lack of data quality followed by long deployment timelines and lack of skills.

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