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SAP adds lifestyle group to its customer base

Pragma Group International chooses ‘All in One’ ERP solution to streamline operations and manage growth

Pragma Group International has selected a SAP solution to enhance its operations and support growth.

The company focuses on four verticals - technology, marketing & media, lifestyle and venture capital.

LS2, the group’s technology division, has begun implementing SAP’s ‘All in One’ ERP solution for small and medium enterprises.

Beyond addressing immediate issues, Pragma Group also believes the solution is ideal for meeting future goals as the company diversifies into its most recent area of focus – venture capital.

“As Pragma enters an important period in the company’s development and expands into new verticals, SAP will provide us with a solid foundation to enhance our competitiveness and take us to the next level of growth,” said Joe Tabet, chairman of Pragma Group.

The project, which is divided into three phases, will see LS2 integrate the company’s core functions under a centralized SAP platform and then merge CRM systems of all the companies operating under the group.

“SAP’s experience and expertise working with diversified groups has allowed us to develop solutions that are highly scalable and flexible, providing each vertical with a platform from which to gain efficiency and grow the entire business more profitably,” said Sergio Maccotta, managing director of SAP MENA.

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