Majan starts first MVNO in Oman
Majan wins race to start first MVNO in the region after signing network agreement with Oman Mobile
Majan Telecommunication said it has become the first MVNO in the Middle East after launching an operation in Oman under the brand name ‘Renna’, using the network of Oman Mobile.
With a reseller agreement now in place, Majan will be able to resell mobile services in the Sultanate, offering its own tariff plans and packages and using its own marketing and sales channels.
The announcement follows much speculation from telecom analysts as to who would establish the first MVNO in the region. Dubai-based Friendi Mobile said recently that it hoped to start its own MVNO in Oman “soon”, while KSA-based mobile phone distributor and retailer i2 said it planned to start an MVNO in Jordan by the end of 2008.
Majan and Friendi Mobile were among five companies, including Injaz International, Kalam Telecommunications and Mazoon Mobile, to receive MVNO licences in Oman.
Niklas Nielsen, Majan’s CEO, said Renna aims to create value in the industry and contribute to the growth and development of the telecom sector in Oman by developing “specific underserved markets.”
“We will penetrate specific under-served market segments by offering differentiated services that are easy, efficient and economical,” he said. “We are therefore focusing entirely on managing customer needs and on what matters most. Based on extensive market research, this no frills approach will be a welcomed alternative to the available products and services in the market and one that will bode well with our target segments.”
Nielsen added that Renna could also try to establish MVNOs in other countries when the Oman operation is well established.
Renna, which means ‘ring tone’ in Arabic, will establish its own customer service and call centre and has already tied-up with a number of Omani and international players in order to develop its distribution network. Renna SIM cards and recharge cards will be available through a network across the Sultanate.
Renna is a 100% Omani owned company and is backed by well-known players in the Omani market, including Al Yousef Group.