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Khawaja joins Khawaja at HK Consulting

Farooq Khawaja to join channel consultancy with focus on demand generation for Hitachi Global Storage Technologies for UAE and KSA

HK Consulting, the channel development outfit established by ex-WD boss Hafeez Khawaja earlier this year, has boosted its ranks with the appointment of IT distribution veteran Farooq Khawaja.

Khawaja, who recently joined the company from Aptec Holdings where he has spent the past four years, will work as a senior consultant with a special focus on handling demand generation for Hitachi Global Storage Technologies (HGST) hard drive products in the UAE and Saudi Arabia.

HK Consulting is currently providing product promotion services and market development initiatives to HGST’s channel partners in the region following a deal struck between the pair in October.

“Farooq brings a wealth of distribution sales experience and channel development experience, mainly in the Saudi market, to the team,” explained Hafeez Khawaja, CEO at HK Consulting. “He worked for more than seven years in Saudi Arabia with companies such as Nahil computer, Metra Computer and Aptec Saudi. He has been pivotal in developing distributors’ channel breadth.”

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