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CRM and HR partners won

Hyperlink has announced new partnerships with companies HRSmart and Aareas Interactive.

Hyperlink has announced new partnerships with companies HRSmart and Aareas Interactive.

HRSmart is a human resource management system (HRMS) designed to help organisations attract, identify, develop, motivate and retain top performers, while Aareas specialises in real estate CRM software.

Hyperlink, which is UAE-based, but with offices in Abu Dhabi, Dubai, Lebanon, Qatar and Saudi Arabia, has seen increased business in its provision of Siebel, Oracle's CRM application, in the Middle East.  It also plans to increase Arabic expertise in Siebel consultancy to tackle a regional shortage.

 "Last year we started offering Siebel applications, and already have one big success story at Abu Dhabi Judicial Department. We have just been awarded phase two of the project so Siebel is one key application we are focusing on," says Saleem Diab, director sales and operations at Hyperlink. "We are now starting to train Arabic speaking consultants to address this issue," he adds.

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