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Ovex boosts outsourcing

Ovex Technology's appearance at GITEX Technology Week is part of its first foray into the Middle East market, says the Pakistani firm's head of business development.

Ovex Technology's appearance at GITEX Technology Week is part of its first foray into the Middle East market, says the Pakistani firm's head of business development.

"We have never exhibited here before and we have never really looked at the Gulf market before," he says. "So we're hoping that this GITEX can really be a launching pad for us and give us a high profile in the region."

Naeem continues to emphasise that "interfacing with international companies" is his key concern at the event and that Ovex will come away from GITEX with "Some really good contacts."

"We have been focusing on our outsourcing solutions at GITEX and I think that's what we will continue to do throughout the event," he says.

It's a really strong area for us and we hope that after this exhibition, companies will identify us with what we can do with them and that we can manage to establish some corporate branding that we can use to kick on with marketing efforts in the region.