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Navteq starts to home in on local potential

Map maker sees strong growth opportunities throughout the MENA region.

Digital map data provider Navteq will showcase its unique customer solutions and data collection tools during this year's GITEX Technology Week.

Navteq will be exhibiting alongside a number of global companies including BeNomad, HTC, Garmin, Mio and Nokia.

The company continues to strengthen its position in the Middle East by expanding its coverage in countries where they have already gathered data, venturing into new countries and broadening its content portfolio.

Navteq's current map coverage in the region includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE - with plans to add Morocco and Egypt later this year.

"With its extensive building and infrastructure projects, this region is a strong growth market for us," Claude Martane vice president, Business Development, Consumer, EMEA, Navteq. "All around the world the road network is constantly changing and nowhere faster than the Middle East, which creates a very real need for efficient and up to date map information - whether for government agencies, taxi drivers, or for individuals trying to navigate around a city."

To provide accuracy and quality, Navteq's team of geographic analysts travel millions of kilometres worldwide every year collecting and verifying data. Their vehicles are equipped with state-of-the-art data collection technology - a proprietary collection tool links the Navteq vehicles directly to GPS satellites.

In addition to its coverage footprint, Navteq also produces Entry Map, a high level road network map of every country in the region. Points of Interest provides the location, address and contact details for a wide range of destinations, such as restaurants, retailers, hotels and banks.

In the Middle East, Navteq has also started to introduce Tower names, which make it easier to enter the destination even without the full address.

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