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Lenovo reveals imminent arrival of partner Winner's Club

Partner incentive program due for launch this week

PC vendor Lenovo has revealed plans to bring its global channel airmiles-style rewards scheme, the Lenovo Winner’s Club, to the region.

The Winner’s Club, which the vendor has already implemented in other markets around the world, is a tier-two partner programme that promises partner education in addition to sales incentives.

Although the Middle East Winner’s Club will be largely similar to the vendor’s global incentives programme, the firm intends to include localised elements to suit the unique dynamics of this market.

Lenovo has not yet disclosed whether the Winner’s Club here will be offered in conjunction with Intel, Microsoft and other vendor alliances which currently feature as part of the global version. Partners in other markets already enjoy further revenue opportunities by being given the opportunity to sell a selection of these vendor’s products.

Djillali Lahaini, Lenovo’s Middle East regional channel manager, says the programme is due to be launched over the coming week. “Sales people at our partners are our ambassadors and thus we are keen to offer incentives to them to sell our products, although this is still under the condition of gaining training on our products,” said Lahaini.

The news from Lenovo comes as the company strengthens its channel efforts in major markets around the region. It recently appointed two new channel heads in Saudi Arabia and revealed plans for a new service centre in the Kingdom.

Lahaini says that by the end of the year Lenovo will have at least six permanent representatives based in Saudi, as its attempts to improve its current market share in the country.