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Kingston to address ME demand for memory

Company will highlight growth trends expected in the regional market

Kingston Technology will highlight the Middle East’s increasing demand for memory in both the corporate and consumer sector at this year’s GITEX.

John Tu, president and co-founder of the company, will make his first trip the region for the event, along with a number of senior executives.

“Both businesses and consumers are creating tremendous volumes of data requiring memory-based storage on mobile devices, and Kingston Technology as a result is experiencing unprecedented growth in the Middle East and Africa across all of our product lines, with particular uptake for USB flash drives and Micro SD cards,” said Antoine Harb, business development manager for MEA at Kingston Technology.

The company’s channel briefing, which will take place on October 21, will include perspective on the memory sector’s growth in 2007 and new trends coming to the market for its distributors and retailers.