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ABM invites resellers to bite into Apple

In its capacity as Apple's exclusive distributor in the Middle East, Arab Business Machine regards GITEX Technology Week as vital to the brand's interests.

In its capacity as Apple's exclusive distributor in the Middle East, Arab Business Machine regards GITEX Technology Week as vital to the brand's interests.

"Exhibiting at GITEX is about raising awareness of Apple's latest products," says Joe Sfeir, ABM marketing manager. "It also enables us to reach out to new retailers and resellers from across the UAE and the greater Middle East region."

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