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Bixolon keen to boost brand recognition

Samsung mini printers point-of-sale (POS) brand Bixolon is looking to secure new channel partnerships and boost the profile of its printing products at GITEX Technology Week.

Samsung mini printers point-of-sale (POS) brand Bixolon is looking to secure new channel partnerships and boost the profile of its printing products at GITEX Technology Week.

"The POS industry is a very specialised arena," says Russell Ju, Oceania and South Asia sales manager at Bixolon. "Exhibiting at GITEX will enable us to meet with buyers and promote the Bixolon brand in the Gulf region."

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