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IT distributor Aptec is hoping to drive plenty of foot traffic to its stand by showcasing the latest high-end technology from its product portfolio at this year's GITEX Technology Week.

IT distributor Aptec is hoping to drive plenty of foot traffic to its stand by showcasing the latest high-end technology from its product portfolio at this year's GITEX Technology Week.

The Dubai-based distribution group, which has offices throughout the region and employs more than 500 staff, intends to provide Middle East reseller customers with an update on the products and services that it claims can increase their margins.

Aptec plans to promote its relationships with key vendor suppliers and display a range of the SME and enterprise equipment it currently distributes across the region.

It currently counts VMware, Sun Microsystems, HP, Microsoft and McAfee among the manufacturers it works with in the Middle East.

With market conditions in the region becoming increasingly competitive, resellers might find that a visit to the distributor's stand will be just what they are looking for as Aptec personnel will be on hand to outline the sort of distribution and marketing services the company offers its clients.

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