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Microsoft adopts dynamic approach

Microsoft Dynamics targets booming enterprise sector at GITEX Technology Week in a bid to expand its commercial activities in the Middle East region.

Microsoft Dynamics, the enterprise solutions arm of the software giant, claims that growth in key vertical industries and investments by local fast-growing businesses is allowing software companies to gain traction in the Middle East.

The solutions developer says economies in the region continue to shine against a backdrop of global economic slowdown and that rapid developments in energy, banking, government services, transport and hospitality are presenting enterprise technology specialists and their channel partners with unrivalled commercial opportunities.

It is this potential that Microsoft Dynamics is looking to tap at this year's GITEX Technology Week.

Tamer Elhamy, business solutions manager at Microsoft Gulf, backs up his company's assertion with statistics from research house Gartner that investment rates in CRM software alone surged over 40% in 2007, with the global market now worth US$8.1 billion. Microsoft reveals that emerging markets have now taken the reins and are driving the growth in the CRM sector.

"The company's focus on mid-market, enterprise and corporate customers will be demonstrated through the display of our latest industry solutions," said Elhamy.

"Visitors will be given the opportunity to review our full product range as well as witness an exclusive preview of the innovative solutions that we plan to launch in 2009."

These solutions, which include Microsoft Dynamic's CRM and ERP offerings, will be on show at the firm's Partners Community stand, which will be located in the main exhibition area.

"We will also showcase vertical solutions for the Middle East market through our Gold Certified partners, and conduct industry and product sessions to allow visitors to experience the latest advances in Enterprise Resource Planning and Customer Relationship Management business applications," explains Elhamy.

In addition, the company will host a "Microsoft Day" as part of the GITEX Technology Week Global Conference, showcasing key technology trends and sharing best practices with top decision makers, partners and customers.

The Microsoft Day will include a series of in-depth sessions on topics ranging from enterprise desktop technology of the future to unified communications, virtualisation and security.

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