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GAMES08 inaugurated in the Middle East

Region's first trade show for games industry kicks off in Dubai

GAMES08 (Games Alliance Middle East Show 2008) kicked off this morning at the Dubai Grand Hyatt with the support of major game publishers and industry leaders.

Electronic Arts, Vivendi and Take-Two are some of the publishers presenting upcoming titles to trade members and the media today, with GAMES08 promising the largest product launch in the Gulf so far this year.

Keynote speakers will discuss key trends such as developing retail concepts, online gaming in the Middle East and boosting the sales of software. Wrapping up the trade conferences on the morning of 18th September will be Sony PlayStation and Microsoft with their forecasts for 2009.

Gamers and enthusiasts have been invited to attend the show for free on Thursday evening from 6:30pm till 11pm to check out what’s in store for 2008/09.

Coinciding with the event, Microsoft has announced a lower ERP for its Xbox 360 family of consoles in this region that will come into effect from 19th September. A new 60 GB version of Xbox 360 will be available for AED 999, the Xbox 360 Elite will cost AED 1,399, while the Xbox 360 Arcade console will be sold at just AED 750.

“We’re proud to be expanding the reach of Xbox as the first next-generation console to break the AED 800 barrier, making the platform up to AED 1,000 less expensive than competitors” said Armagan Demir, head of Microsoft Entertainment and Devices Division Middle East.

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