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du ups UAE broadband speeds

New du broadband packages offer consumers three times faster connection than competitor

du has announced new broadband packages for home users that offer connection speeds four times faster than existing broadband services in the UAE.

The new packages, which are available now, include connectivity speeds of 4Mbps, 8Mbps and 12 Mbps, with unlimited downloads and free anti-virus and anti-spyware software.

The consumer packages cost AED 449 ($122), AED 599 ($163) and AED 749 ($203) per month respectively. The 12Mbps package is three times faster than Etisalat’s current fastest offering of 4Mbps, which costs the same as the equivalent du service.

Farid Faraidooni, EVP Commercial, du, said: “Our new broadband packages will significantly enhance our customers’ internet browsing experience. 12Mbps is a giant leap forward in terms of speed and a milestone in our efforts towards excellence through product innovation. This offering further underscores our ambition of raising the level of telecommunications in the UAE to best in class international standards and taking the lead in this sector.”

du also revealed its new Broadband Unlimited Plus package for business users, which offers a range of connection speeds and support, plus optional value added services including web hosting and messaging products.

Business customers can also get four times the normal connection speed for the same price if they subscribe to Broadband Unlimited Plus for one year – meaning customers can get an 8Mbps connection for the price of a 2Mbps line, up to 48Mbps.

“Speed & reliability are critical when accessing information and taking business decisions. Businesses are increasingly utilizing and relying on the Internet for work related emails, research, e-commerce and to access relevant information on a day to day basis. Our offer is simple yet powerful enough to create a real impact on our customers' business through high speed data uploads and downloads at no extra cost,” Faraidooni added.

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