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Leviton lures former 3M Gulf sales chief

Ramzi Nassif hired to run Leviton's new Middle East operation

Commercial networking and structured cabling vendor Leviton has lured ex-3M Gulf sales chief Ramzi Nassif to run its new Middle East operation as it sets about building a presence in the region.

Leviton is a giant in its domestic North American market and is now looking to replicate its success in the Middle East and North African markets. Nassif will be in charge of spearheading product sales to regional customers from the company’s office in Dubai.

Nassif boasts considerable experience of the region, serving as marketing executive, regional sales manager and country business lead during his decade-long tenure at 3M Gulf. “His track record of outstanding achievement, performance and leadership bode well for Leviton’s ability to increase its footprint in these exciting, emerging markets,” claimed Bruno Filio, VP international business development.

Leviton will use the new operation to market sales of its residential, commercial and industrial hardware in the region. The vendor produces a range of electrical equipment, connectors and high-density copper and fibre solutions for telecommunications rooms and data centres.

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