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ICIDU scouts for Middle East allies

Retail distributor Ashley’s former business development manager Marc De Beunje is re-establishing acquaintances.

Retail distributor Ashley's former business development manager Marc De Beunje is re-establishing acquaintances with the Middle East channel in a new assignment at IT accessories vendor ICIDU.

The Netherlands-based outfit, which was established four years ago, sells fast-moving computer accessories such as low-end networking kit and carry bags through optimised counter and shop displays designed to increase a retailer's return per square metre.

ICIDU is looking to break into the Middle East region and has handed De Beunje the task of finding willing partners in his capacity as channel sales manager MEA.

"Currently ICIDU is available in major retail stores in the Netherlands, Denmark and Romania as well as having product availability in many other countries," explained De Beunje. "It has been so successful that it is expanding the business to other regions like the Middle East and Africa."

De Beunje intends to address the Middle East from the company's European headquarters, but is planning a visit to the region to form new partnerships. "I will be in Dubai this August to start the first negotiations with potential partners from the UAE, Kuwait, Saudi Arabia, Iran, South Africa and Nigeria," he revealed.

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