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Zen gets Creative with X-Fi

Creative’s first media player featuring proprietary audio standard.

Creative Technology last week announced the world's first digital media player to feature Xtreme Fidelity (X-Fi) audio technology - the Creative Zen X-Fi.

The addition means its flagship MP3 player now boasts ultra-high quality audio, by restoring the highs and lows lost during ripping to MP3, WMA or AAC formats. To ensure that this sound quality is heard, the vendor has bundled a set of premium EP-830 in-ear earphones with the music player.

"We're very excited to achieve this breakthrough of adding our X-Fi audio technology to a ZEN player, setting the highest standard in audio quality for portable music players," said Mr. Leonard Yap, associate marketing manager, Creative Labs Middle East (CLME).

"Some of the top recording artists in the music industry are very outspoken about the poor quality of digital music. We addressed the issue of the poor quality of digital music by inventing X-Fi technology, which restores the quality of music that is lost during the digital ripping process, and now for the first time ever we've been able to implement this technology in a ZEN," he added.

In addition, the Creative X-Fi player also includes a built-in speaker so that users can listen to music with others. It features a 2.5-inch TFT display, an SD card slot for expanded memory, a built-in FM radio with 32 presets, a built-in microphone and the new Creative Centrale application for organising the music collection.

The model, available now in the UAE, retails for AED 729 ($198).