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NEC partners complete training boot camp

NEC hosts technical and commercial training seminar for Middle East and North Africa partners

PC and server vendor NEC is hoping its efforts to educate partners will pay off in the market after hosting a ‘techno-commercial' seminar for Middle East and North African resellers.

The two-day affair, which NEC runs on an annual basis, saw regional partners head to Cyprus to learn about the vendor's latest Intel-based products and infrastructure solutions.

Executives from NEC briefed channel allies on key technology areas, including business continuity and virtualisation for enterprises. It also provided an update on its FlexPower solutions, which are designed for the SMB segment.

"Partner training is a core ingredient to our success," said Annick Reyngoudt, senior marketing manager EMEA at NEC, which still remains one of the few PC vendors yet to establish a meaningful local base in the Middle East.

"The objective of the two-day seminar is to prepare our partners to best respond to client requests and to recognise opportunities for some of the new solutions we offer like FlexPower and Virtual PC Centre," continued Reyngoudt. "It is important that we share our knowledge with our partners as well as discuss and identify new and existing sales opportunities in the Middle East."

A total of seventeen pre-sales consultants from NEC Computers' partners in Middle East and North Africa - which includes Levant, Libya and Egypt - attended the seminar.