Kaspersky aims at enterprises
Kaspersky Lab working on a corporate-grade solution and investing in services to target larger customers
Kaspersky Lab, the anti-virus and anti-spam provider, is turning its guns on the enterprise segment, as it works to expand its addressable market and diversify its interests globally.
"Currently around 55% of our revenue is brought in by the consumer business and around 33% comes from the corporate side. We are working to grow our business among enterprises and we are working at it across various aspects," said Evgeny Buyakin, COO of Kaspersky Lab.
Explaining the company's growth, Buyakin pointed out that while the consumer segment is providing great returns for Kaspersky currently, the next wave of growth will come from focus on the enterprise segment, which market is expected to peak for the company around 2011 and 2012.
Speaking exclusively to NME, Buyakin stated that Kaspersky has started the process of putting together a core team and is in the process of creating an enterprise-grade solution that addresses customer needs. The firm will also be investing in services, consulting and quality processes. Other elements on the corporate business to-do list includes defining a game plan, extending engineering capabilities, renovating service infrastructure and taking channels to the next level.
"As per our internal calendar, the corporate solution, together with all the necessary elements, should be available in the next eighteen months or by the end of 2009. We have always done business locally; we have never launched a product worldwide. Everyone talks about globalisation, but markets are still local. We will launch the solution in different markets at different time periods," said Buyakin.
The company will introduce various services for their corporate customers, including a hosted security service option. According to Buyakin, Kaspersky will train its partners and resellers globally in order to enable them to provide and handle the hosted security element and corporate customers better.
"Services can be a tricky concept but only in the operational perspective. We have no intention of selling directly, we will continue to work through partners. Moreover, most of our partners have already been addressing SMB and mid-size customers and for them hosted security services will be a good fit," emphasised Buyakin.
The consumer segment continues to grow for the company, though the enterprise segment is expected to grow faster soon. Kaspersky's strategies for continuing growth in the consumer segment include pushing anti-virus solutions through ISPs and getting into OEM partnerships.
Kaspersky clocked revenue of $130 million in fiscal year 2007 and expects $350 million in revenue by the end of fiscal year 2008. The company expects to add to its staff in keeping with the growth, whereby the business divisions will grow from 120 people to 200, regional divisions will add from 340 to reach 600 employees and R&D/engineering will go from 285 to 500 personnel by the end of 2008.