Middle East Africa mobile revenues to hit $107 billion
Juniper Research predicts that mobile revenues in MEA region will hit $107 billion by 2013
Mobile revenues in the Middle East and Africa are set to hit $107 billion by 2013, according to Juniper Research.
Data services are expected to make up 24% of billed service revenue by 2013, compared to 9% today. A wide range of services, including mobile banking and payments, coupled with lower costs will drive the expansion of services.
Growth in revenue will be driven by an increasing number of data services, and an overall increase in user numbers, with Saudi Arabia expected to become the largest provider of cumulative revenues in the region.
Dr Windsor Holden of Juniper Research said: "While the downward trend in regional ARPU will continue as adoption increases amongst lower-usage customers, we expect the decline in voice ARPU to be partially offset by an increase in data revenues, both amongst 2.5G and 3G customers."
Voice revenues would begin to decline after 2011, as increasingly competitive pricing erodes profitability in that sector. Voice ARPU will also decline as the number of low-usage customers expands more quickly than high spending customers, although ARPU from data services will increase to compensate.