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Build your Own Search Engine with Yahoo!

Yahoo! launches a new service called BOSS, which allows anyone create a customized search engine atop the company’s existing technology

Yahoo! has launched BOSS (Build your Own Search Service) for public beta testing in an attempt to boost its search advertising business using the company's existing technology.

The service is part of Yahoo's Open Strategy to expose its own technology for outside developers, driving forward Yahoo's aim of becoming a more indispensable part of the internet.

BOSS allows anyone to build an independent website with a search box, pass users' queries to BOSS, process the results returned by Yahoo's search engines in any manner, and display the results.

In return for enabling others' search innovation, Yahoo! will share profits from the results generated.

"The BOSS API (application programming interface) to Yahoo's search is free to use, but BOSS partners that succeed will be required to show search ads", said Prabhakar Raghavan, chief strategist for Yahoo! Search.

In-browser social network, Me.dium, has already launched a new social search tool using BOSS called ‘Crowd Rank'. Based on data from people with the Me.dium sidebar or toolbar installed, the engine will get its own community-specific results.

Me.dium founder David Mandell says it's not about how content links with other content, but how it links up with other users who are visiting these sites.