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GETMO Arabia to bring digital downloads to MENA region

Arvato Middle East, Abu Dhabi Media Company team up for platform

Arvato Middle East Sales and Abu Dhabi Media Company yesterday announced the launch of GETMO Arabia, a new digital media platform for the Middle East and Africa.

The announcement, made at the MECOM 2008 conference in Abu Dhabi, will see a series of digital entertainment services launched under the GETMO brand, which is an equal joint venture between the two companies.

Abu Dhabi Media Company also announced a partnership with Sony BMG, in which the record label will provide local and Arabic content for the platform, which can be accessed via PC or mobile. GETMO Arabia offers services direct via its website, allowing users to download over three million songs, music videos, games and ringtones in English, Arabic and other Asian languages. GETMO Arabia is set to service the 33 million internet users and 80 million mobile phone users in the GCC.

"The launch of GETMO Arabia is testimony to our vision of creating a company which will bring innovative offerings across the entire value chain to redefine the concept of digital entertainment in this region," said His Excellency Mohamed Khalaf Al Mazrouei, chairman of Abu Dhabi Media Company.

"We believe the time is right for our groups to collaborate and give the audience in the region a compelling value proposition of entertainment on the device of their choice," he added.

Sean Emery, CEO, Arvato Middle East, added: "For us, the convergence of media and telecommunications is the market of the future. We feel that consumers should be offered a significantly more compelling entertainment service compared to what they are presently getting from their operators and ISPs.

"Fully authorised download platforms that have accreditation from the international content labels will enable consumers to access more music, allow retailers to offer interesting music products, provide new revenue streams for enterprises and service providers and position Arvato as one of the region's leading and most innovative digital services," he continued.