TIBCO expands regional headcount and partners
TIBCO to build on regional presence with new Dubai office and increased headcount
California-based software company TIBCO is increasing its presence in the region with a new office and further partnerships.
"We've had many successful implementations in the Middle East, and it's time to really invest here and have a larger presence. As the economies boom, the need for real-time information, irrespective of the industry, expands and the need for companies in the Middle East to compete on a global scale is becoming a strategic imperative instead of nice to have," said Ram Menon, EVP of worldwide marketing and product strategy.
TIBCO, which is often credited with "digitising Wall Street" with its real-time information provision using the ‘Information Bus' software, has been in the region through partners for five years and Menon feels the time is right for a physical presence here.
"As a business we feel we have hit the escape velocity, if you can call it that, on our customer base in the region. We have Emirates Bank, Etisalat, Emirates Airlines, so we do have some of key players in the region as our customers," he said.
"Second, most of these customers, for them if we're down, their business is down, so we realised that with the kind of customers we have, we need to have a presence in the region to support them better. And thirdly, the economy, the need is just about right at this point. I think we've got to the level of sophistication where people have implemented the first phase of IT where they've automated things and now they're saying, ‘Oh, ok, I still can't get the information I want'," he added.
Newly appointed MENA regional manager, Tom Gohil, agrees: "I think ultimately in the Middle East, you've seen a lot of technology maturing and as you go along obviously the technology space is growing, there's a great demand and I think we're positioned to take on the market now."
As well as the physical office in Dubai Internet City, TIBCO will continue to work through its local partners, and will be looking to establish new partner relationships.
"We will continue to work our physical presence will further improve our relationship with partners. We will also be aggressively talking to more partners, local partners in the different countries and our global partners who are already operating in the region. It's very much how we set up shop and expand our presence," Menon said.
At its recently held user conference, TIBCO, which specialises in service-oriented architecture (SOA) and business process management (BPM), also announced its expansion into the hardware space.
TIBCO's first venture into the hardware space is a messaging appliance designed to work with its own Rendezvous software built with manufacturing partner Solace Systems.