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FVC adds new vendor to stable

Network applicance vendor Packet Design added to FVC portfolio to extend regional distribution

Networking appliances vendor Packet Design has made a move to tackle the Middle East market through a regional distribution alliance with FVC.

As Packet Design's channel representative in the Middle East, FVC will distribute and support the provider's IP routing and traffic analysis solutions through its network of authorised partners. Packet Design has also appointed Brett Holmes, to be based in Dubai, as sales manager for the MEA and India region to oversee the distributor's work.

K.S. Parag, regional director of FVC, feels that the appointment will add a valuable resource to his company's portfolio and together the pairing will be able to effectively answer what he describes as the increasingly sophisticated needs of the enterprise and services sector in the Middle East.

"As these organisations invest in their infrastructures, it is becoming crucial that their network managers have access to in-depth information that will allow them to make informed decisions," asserted Parag. "Packet Design's solutions provide information that is crucial to saving time and ensuring high availability of networks in critical environments."

Steve Ruddock, sales director for EMEA at Packet Design, says his company's decision to launch in the Middle East is a result of recent deregulations that have spurred the emergence of new ISPs and mobile operators which present it with obvious sales opportunities.

"We feel the time is right for us to build on our success in Europe and make our first foray into the Middle East, where we are already seeing significant sales opportunities," said Ruddock.

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