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ZOTAC opens Middle East office

NVIDIA-focused graphics card and motherboard manufacturer launches Middle East base

Graphics card and motherboard manufacturer ZOTAC today opened its first office in the Middle East.

The Hong Kong based company, part of PC Partner Ltd, is focused exclusively on VGA cards and motherboards based on NVIDIA technology. The new office has been opened as part of the company's local expansion plans, which includes a drive for more channel partners.

Carsten Berger, marketing director, ZOTAC International. commented: "The Middle East is a huge market and a very important one for ZOTAC. We are happy to launch our Middle East operations, which will be lead by Mohammed Ibrahim, our regional manager for the Middle East.

"ZOTAC aims to provide the best VGA cards to this market and we hope to tap the potential with our exclusive distributor for the GCC, SKY Electronics. We are confident that our partnership with SKY Electronics will help us achieve our targets in the region," he added.

Sky Electronics will act as exclusive distributor for ZOTAC products, focusing on resellers, dealers and retailers, and will also include ZOTAC components in its Expeditor and Expression PC ranges.

Manoj Thacker, managing director, SKY Electronics said: "SKY is pleased to sign up with ZOTAC and promote their products in this region. Our philosophy is to emphasize on service, warranty and to promote the latest and best technology and in ZOTAC we have found the right partner who not only matches our mindsets but also meets our customers' needs. With the relevance of the CPU decreasing, customers are now realizing that the GPU is becoming the decisive factor in determining their PC's performance. ZOTAC is known for its superior products, unique brand recognition and attractive retail packaging, which is definitely a plus in retail sales."

While ZOTAC will retain its exclusive distribution partnership with SKY Electronics for the GCC region, Ibrahim has previously told Channel Middle East magazine that the company is also looking to expand into Iran, Egypt and Saudi Arabia.

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